Third Man Records is celebrating the Coachella Valley Music and Arts Festival being in Indio for two weekends with a pop-up shop at the Ace Hotel in Palm Springs
The pop-up shop opens Friday, April 12th and be open for business every day 12-5 p.m. through April 21. This includes both Coachella Festival weekends, April 12-14 and April 19-21. It’s part of the Ace Hotel’s annual Desert Gold event.
Third Man Records, the label run by Jack White, will bring its regular goodies, plus some Desert Pop Up-specific merchandise, including a Stereoptic Eye, metal belt buckle, switchblade comb, shot glasses, bang gun, pennant, baseball t-shirt, lenticular postcard and more.
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You can also pre-purchase a limited 7″ box set (of 300) featuring five Live singles that will be recorded at the Ace Hotel over the course of the second weekend of the Coachella Festival (April 19-21).
You can only get the pre-sale box at the Ace when doors open on April 12th.
Here’s who will be performing at the Ace on April 20th and 21st:
the Coachella Valley’s own Eagles of Death Metal, Redd Kross, White Fence, Dirty Ghosts, White Mystery, Gap Dream, The Dough Rollers, Carly Ritter and more.
There will also be DJs spinning, including Dart DJ, Mondo Boys, Britt Daniel (Divine Fits, Spoon), Warpaint, Blue Jeans & Moon Beams, Travis Holcomb from KCRW, Classic Bar Music and the Third Man Music Machine.
Here’s a sampling of what happened last year at Desert Gold.
As we get ready to cover the Coachella Valley Music and Arts Festival this year, we’ll be using the #PECoachella hashtag on Twitter and Instagram. If you want to send us photos, musings and more, we’ll give you some love here in the Audio File blog. Just use the hashtag!
For more Coachella news, photos, interviews and information, visit the iGuide Coachella page. If you want to follow me on social media, I’m at @vanessafranko on Twitter, the Audio File on Facebook and on Google+.
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